Friday, January 29, 2010

Donnie Simpson Morning Show - WPGC 95.5 Online

Donnie Simpson's Morning Show leaves WPGC 95.5 on air and online today. A local NBC reports that after 32 years on Washington's airwaves, host Donnie Simpson leaves his longtime station WPGC 95.5.

Simpson, 55, is under contract until March of 2011, but has sought to end his association with the CBS-owned station that has employed him as its signature morning personality since 1993.

Donnie Simpson's last WPGC show

CBS will keep Simpson from jumping to another station by invoking the "non-compete" provision of his contract. The clause bars Simpson from working for a Washington-area station for the next 13 1/2 months. CBS invoked a similar provision in 2008 when another of its local personalities, Don Geronimo, left WJFK-FM before his contract had expired.

Simpson's departure follows months of declining ratings for his show and internal friction between Simpson and WPGC's management. The station has sought to boost Simpson's ratings and attract younger listeners by updating his playlist and playing hit songs more often. Simpson and his producer-son, Donnie Jr., have maintained that the station was meddling, compromising his long-running program and alienating loyal listeners.

source : http://salaswildthoughts.blogspot.com/2010/01/donnie-simpson-morning-show-wpgc-955.html

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