Friday, January 29, 2010

Donnie Simpson; Donnie Simpson morning show

It was 16 years back in 1993 when a young man named Donnie Simpson came to 95.5 WPGC. He was already famous from his teens when he worked for 93.9 WKYS. The man knew how to attract listeners and that was the very reason why WKYS-FM was local hit.

After stepped into 95.5 WPGC, he and his producer-son, Donnie Jr., took Donnie Simpson’s morning show to huge heights. But 16 years later (today), it’s time to say goodbye to Donnie Simpson as he will be leaving the FM station after his lat show, which is most likely to be in Friday.

Reports say that the 55-year-old legend was forced to compromise on his creativity and playlist due to fall in ratings. The management forced him to play more current music rather than his usual playlist as they wanted to boostSimpson ’s ratings and attract younger listeners but according to him, according to him, the move was forcing him to compromise on his creativity and alienating loyal listeners.

Simpson has a “creative control” agreement in his contract which allows him to do whatever he thinks is correct for his show. It would be interesting to see if he files a lawsuit in respect to he being forced to compromise on creativity

Simpson has a “non-compete” claw on his departure agreement which revokes him from working in any FM station in Washington-area for the next 13 1/2 months. He was offered a flashy farewell bash but he declined it.

source : http://www.entertainmentandshowbiz.com/donnie-simpson-donnie-simpson-morning-show-2010012933443

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